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Logo License Agreement

Logo License Agreement Template for Malaysia

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Key Requirements PROMPT example:

Logo License Agreement

"I need a Logo License Agreement for my retail company to license our trademarked logo to manufacturers across Southeast Asia, starting January 2025, with strict quality control requirements and quarterly royalty payments."

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Document background
The Logo License Agreement is a crucial document used when a brand owner (licensor) wishes to permit another party (licensee) to use their logo in Malaysia and/or other specified territories. This agreement type is essential for protecting intellectual property rights while enabling commercial exploitation of the logo. The document includes comprehensive terms covering usage rights, quality control, territory restrictions, and commercial terms, all structured to comply with Malaysian law, particularly the Trademarks Act 2019 and Copyright Act 1987. It's commonly used in franchising, merchandising, and brand collaborations, where maintaining brand integrity while allowing controlled usage is paramount. The agreement should be tailored to reflect specific business requirements while ensuring compliance with Malaysian intellectual property and contract law principles.
Suggested Sections

1. Parties: Identification of the licensor (logo owner) and licensee, including full legal names and registered addresses

2. Background: Context of the agreement, confirmation of logo ownership, and purpose of the license

3. Definitions: Key terms used throughout the agreement, including 'Logo', 'Licensed Products', 'Territory', 'Term', etc.

4. Grant of License: Scope of the license granted, including territory, exclusivity/non-exclusivity, and permitted uses

5. Term and Termination: Duration of the license, renewal provisions, and circumstances for termination

6. License Fees: Payment terms, royalty rates, and payment schedule

7. Quality Control: Standards for logo usage, approval processes for materials featuring the logo

8. Ownership and Protection: Confirmation of licensor's ownership rights and obligations regarding logo protection

9. Representations and Warranties: Parties' warranties regarding right to enter agreement and logo ownership

10. General Provisions: Standard clauses including governing law, notices, entire agreement, etc.

Optional Sections

1. Sub-licensing Rights: Include when licensee is permitted to sub-license the logo to third parties

2. Minimum Performance Requirements: Include for performance-based licenses with sales targets or minimum royalty guarantees

3. Marketing and Promotion: Include when specific marketing obligations or restrictions apply

4. Social Media Usage: Include when logo will be used on social media platforms

5. Export Controls: Include when license extends to international territories

6. Non-Competition: Include when restricting licensee from promoting competing brands

7. Change of Control: Include when license rights should be affected by change in company ownership

Suggested Schedules

1. Schedule 1 - Logo Specifications: Technical specifications, authorized versions, and color codes of the logo

2. Schedule 2 - Licensed Products/Services: Detailed list of products or services for which the logo may be used

3. Schedule 3 - Style Guide: Detailed guidelines for logo usage, including size, placement, and formatting requirements

4. Schedule 4 - Territory Definition: Detailed description of geographical areas where license is valid

5. Schedule 5 - Fee Schedule: Detailed breakdown of license fees, royalty calculations, and payment terms

6. Schedule 6 - Approval Process: Step-by-step process for obtaining approval for logo usage on new materials

Authors

Alex Denne

Head of Growth (Open Source Law) @ ºÚÁÏÊÓƵ | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

alex.den.21@genieai.co
Relevant legal definitions























Clauses
























Relevant Industries

Retail

Manufacturing

Franchising

Sports and Entertainment

Media and Advertising

Fashion and Apparel

Technology

Consumer Goods

Professional Services

Education

Food and Beverage

Merchandising

Relevant Teams

Legal

Brand Management

Marketing

Commercial

Intellectual Property

Business Development

Compliance

Contract Administration

Merchandising

Relevant Roles

Legal Counsel

Brand Manager

Intellectual Property Manager

Commercial Director

Licensing Manager

Marketing Director

Business Development Manager

Compliance Officer

Contract Administrator

Chief Marketing Officer

Franchise Manager

Merchandising Manager

Industries






Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

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